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# data-insights
JR
Jane R.
@midstream what marketing is performing best in the Spring sale? Where should we lean in?
M
Midstream
@Jane retention is actually outperforming paid by 35% this week. I'd lean into retention if that works from a brand POV.
JR
Jane R.
What's the breakdown of orders by marketing source?
M
Midstream
Here's the Spring sale breakdown:
•Email & SMS (retention) — 253 orders (57%)
•Paid ads — 125 orders (28%)
•Organic — 64 orders (14%)
Retention is driving over half your volume at a fraction of the acquisition cost.
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